Hi John, I think you need to look at the layout, simplify. It needs to have more of professional look, less of a 'done on word' appearance. Whilst you are, I assume, going for visual impact, there are so many colors and font styles mixed together that the immediate message is struggling to come through for me. The coloured text boxes I think are the main problem and are distracting and detract from the seriousness of the message.
The blue background and party policy section looks fresh, clean and contrasts nicely with the black of the footer background.
Remember, you have seconds to get someone's attention between the letterbox, the rest of the junk mail and the bin.
The footers look ok, but I'm not sure about the gradient on the text though, 'maximum freedom' is a strong statement, not something that fades and tails off.
Lose the 'you are being lied to' (and the chrome effect, this is not the web or the early 2000's) it makes me equate this to one of those shouty amateur conspiracy websites. I don't think you want that association. Perhaps ask a question instead, 'What has recent government achieved?' backed up by the facts and leave it to the reader to draw the conlusion.
I hope you find this criticism constructive as it is intended, not an attack on your graphic abilities! If you are only doing 5000 I wonder if you've worked out a strategy for areas you'll be targeting.
(noun) One who advocates maximising individual rights, minimising the role of government, and the non-initiation of force.
Email Libertarian Party UK
Contact the Scottish Libertarians group at:
scottishlibertarians[at]libertarianpartyuk.com
You can also contact the Libertarian Party UK at:
enquiries[at]libertarianpartyuk.com
Finally, you can use our 'Ask a Libertarian' Q&A section, whereby you can pose us whatever question(s) you want the answers to at:
scottishlibertarians[at]libertarianpartyuk.com
Welcome
In Scotland, we are posed with a false choice. Stick with Labour, and stay as a strong Scotland within the union! Or: Stick with the SNP and gain your freedom from England, to have it replaced by a serfdom to Brussels!
The Libertarian Party UK perceives that the freer individuals are from the State, the stronger they will be, and the stronger we will be as a whole.
This is the alternative answer we need to the prevailing ideology of statism and authoritarianism, both left and right.
4 comments:
I would have said 'arrested and charged' rather than charged and arrested ...
Hi John, I think you need to look at the layout, simplify. It needs to have more of professional look, less of a 'done on word' appearance.
Whilst you are, I assume, going for visual impact, there are so many colors and font styles mixed together that the immediate message is struggling to come through for me. The coloured text boxes I think are the main problem and are distracting and detract from the seriousness of the message.
The blue background and party policy section looks fresh, clean and contrasts nicely with the black of the footer background.
Remember, you have seconds to get someone's attention between the letterbox, the rest of the junk mail and the bin.
The footers look ok, but I'm not sure about the gradient on the text though, 'maximum freedom' is a strong statement, not something that fades and tails off.
Lose the 'you are being lied to' (and the chrome effect, this is not the web or the early 2000's) it makes me equate this to one of those shouty amateur conspiracy websites. I don't think you want that association. Perhaps ask a question instead, 'What has recent government achieved?' backed up by the facts and leave it to the reader to draw the conlusion.
I hope you find this criticism constructive as it is intended, not an attack on your graphic abilities! If you are only doing 5000 I wonder if you've worked out a strategy for areas you'll be targeting.
Good Luck!
Thanks Belinda, I will make those changes.
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